Arata is India's first, and only, unisex personal care brand that is 100% nature derived. Their products fall under two major categories: skin care and hair care & styling. They use the highest quality ingredients, sourced from across the globe, in sophisticated packaging, and deliver a premium product at an affordable price. Arata is building a trustworthy, credible, and honest brand with transparent labeling that have each ingredient’s name, source and function clearly stated.