25 Holdings is on a mission is to enable the bond between pets and humans for a lifetime. The company is a fast-growing pet products holdco that aims to be the go-to brand for all pet related purchases including: food, treats, medical needs, and services in SE Asia. The business flagship brand, Perromart, is a multi-brand e-commerce platform for pets and pet owners in Singapore, Malaysia and Japan. The company is also launching new brands to fill product gaps in the region.