Welcome to the second session of our series: 'Brick by Brick: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

We have Manish Taneja, co-founder and CEO of Purplle.com in an open conversation with Hariharan Premkumar. Manish talks candidly about his journey in building Purplle, mistakes he made, the importance of conviction in your own business, and making contra bets backed by data.