Merlin Brands

Founded by brothers Sumit and Sidharth Suneja, Merlin Brands is a food and drinkware company on a mission to deliver safe, sustainable, and stylish products to the new age consumer. Merlin has two brands: (i) Rabitat: catering to kids under the age of 10 and (ii) Headway: for adults and young adults. Prior to Merlin Brands, Sumit and Sidharth were preferred resellers for international brands like Skip Hop, Comotomo, Pearhead and 3Sprouts among others. As a result, they possess a comprehensive understanding of the products, designs, customer preferences & requirements and are uniquely positioned to build an omni-channel business in this category.