Pickup Coffee

Founded in early 2022 by Diego Lorenzo, Pickup opened its first outlet launched in March 2022 and within a span of a year operates over 60 outlets across the Philippines. The inception of Pickup occurred when Diego, whose family has been in the F&B business for decades, realized that while Filipinos loved their coffee, the market gravely underserves the country's rising middle class. This gave rise to Pickup Coffee, high-quality coffee beverages with affordable prices relative to its competitors, all while offering flavours and variants catered specifically towards the Filipino palette and a new experience for how coffee is consumed by Filipinos. Today, its iconic carts can be seen across high-density areas in Metro Manila and beyond. Pickup also has a network of cloud stores and its own fully integrated mobile platform that services the greater Filipino population that wants on-demand, online deliveries straight to their doorstep.