Meet The Next Generation
of Insurgent Brands
Incubating and investing in next-generation wellness brands that are truly better-for-you.
Led by individuals that built Singapore's beloved online grocer, RedMart – and its private label offer – the team at Nuguru has deep industry relationships and years of operating experience building and scaling a successful, customer-centric consumer brand. This puts us in a unique position to offer strategic guidance and executional support to founders in the region who aim to develop bold, enduring brands that help people live better lives.
Evidence-based supplements, delivering measurable outcomes.
Nutrova is a nutraceutical brand that develops evidence-based supplements, focused on delivering measurable outcomes. At Nutrova, they believe that the right nutrition, properly delivered, can help us take charge of our health and dramatically improve our lives.Ensuring that we receive the right nutrition is an ongoing process. They develop safe, effective, scientifically validated nutrition products that help smoothen this process to work towards our health goals. As a trusted source for content, they also provide scientific information to help people make educated decisions about our health.
Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces.
OYO is a global platform that empowers entrepreneurs and small businesses with hotels and homes by providing full stack technology that increases earnings and eases operations. Bringing affordable and trusted accommodation that guests can book instantly.
The OYO App offers a variety of digital tools to guide customers throughout their journey, including discovery, seamless booking, pre-stay assistance, cancellations, digital check-ins as well as in-stay and post-stay services.
We exited our position in Oyo to SoftBank
Perromart was an online pet care company which aimed to be the go-to brand for all pet related purchases: food, treats, medical needs, and services in SE Asia.
Striving to build the Pet Care Brands of the Future. At twentyfive, this is exactly what we want to achieve!Our mission is to build a bond between pets and humans for a lifetime.
We believe that everyone that has ever owned a pet has experienced one of the purest forms of full dependency and selfless unconditional love. We drive ourselves by innovating new brands and products that help us build and extend moments that help every pet owner to solidify and experience those moments.
Everyone at twentyfive takes pride in what we do, with a shared vision to create a wholesome experience for everyone that uses our products or shop at our stores. We are committed to our mission of spreading that sense of experience, making pet ownership fun, fulfilling and lasting.
Feed good to feel good. Forget GenZ – we’re raising Generation Goodness. Maximum goodness, minimum nonsense.
Forget Gen Z - we’re raising Generation Goodness. They don’t know about Tik Tok dances or Olivia Rodrigo yet, but they get exactly the nutrition they need to grow up strong, happy, and healthy from the inside out. We’re growing a generation that is raised on real nutrition and grounded in goodness by making it as easy as possible to fill your little one with good stuff while doing right by people & the planet. Maximum goodness, minimum nonsense.
As a business originally founded by a family looking for a hand getting good stuff into their kids, we’re here to take something off your plate (while putting something very healthy onto theirs). Nature gives us the super ingredients we need to make our recipes, and in return, we make sure to keep the planet in good nick while also supporting the people who help us make our recipes along the way. That’s why we’re reducing our impact by investing in 100% recyclable packaging, tackling food waste, supporting our suppliers with responsible sourcing and giving back (so far we've donated over half a million meals to families in need!).
Philippines' premier "grab-and-go," digitally native coffee brand.
Founded in early 2022 by Diego Lorenzo, Pickup opened its first outlet launched in March 2022 and within a span of a year operates over 60 outlets across the Philippines. The inception of Pickup occurred when Diego, whose family has been in the F&B business for decades, realized that while Filipinos loved their coffee, the market gravely underserves the country's rising middle class. This gave rise to Pickup Coffee, high-quality coffee beverages with affordable prices relative to its competitors, all while offering flavours and variants catered specifically towards the Filipino palette and a new experience for how coffee is consumed by Filipinos. Today, its iconic carts can be seen across high-density areas in Metro Manila and beyond. Pickup also has a network of cloud stores and its own fully integrated mobile platform that services the greater Filipino population that wants on-demand, online deliveries straight to their doorstep.
UK's fastest growing nut butter brand using only high quality, natural ingredients.
Pip & Nut is an all natural nut butter and nut butter cup brand on a mission to disrupt the perception that healthy food has to be boring and in doing so deliver our mission of helping people love food that loves them, and the planet.
The first Pip & Nut jars launched onto the shelves of Selfridges in London in January 2015. Today, Pip & Nut is the fastest growing nut butter brand in the UK. Using only natural ingredients, high quality nuts and no palm oil, Pip & Nut aims to bridge the gap between health and indulgence. The brand is the most visible in its category and seen as the thought-leader and most innovative in the market. Pip & Nut has created a loyal brand following and has expanded to adjacent categories in the nut-based products space. The current range consists of 15 SKUs across the peanut and almond nut butter categories.
India's premier licensed character merchandise brand
Born in 2014, Planet Superheroes was born to cater to the ever growing Indian comic fan community who was hungry for a brand that could provide licensed character merchandise. The Indian market was polluted with pirated, low quality counterfeit merchandise. Since its inception, Planet Superheroes served customers across India through their omnichannel approach.