Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working. DSG Consumer Partners backed Aire in early 2024 because of founder, Nivedita Venkatesh, and her personal mission to provide dignified, effective, and affordable incontinence care to our seniors. In the last 12 months, we have witnessed Nivedita (Niv, for short) turn an overlooked category into a fast-growing consumer brand that resonates with Singapore's seniors and caregivers.