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25 May 2023

DSG Consumer Partners Announces Promotions and New Hire to Strengthen its Leadership Team


At DSG Consumer Partners, we are building a different type of venture capital firm focused on partnering with the next generation of insurgent consumer brand founders. We believe that brands take time to scale and we, as a firm, need to be patient and build our brands brick by brick.


This means building a team that understands our method of company building which requires a mentor-apprentice model. It is with pride that today we announce two promotions that demonstrate the product of our apprenticeship model.


We are promoting Hariharan Premkumar to Managing Director and Pooja Shirali to Vice President. Over the last 5 years, Hari and Pooja have made significant contributions internally at the firm and cultivated deep roots within the consumer ecosystem in India.


Hari has led numerous internal initiatives and has been pivotal in sharpening our investment process, leading all India investments, building out a full team, and reinforcing our unique point of view as the first consumer brands focused investor in India and Southeast Asia.


Pooja has grown from the ranks as a crucial team member, is our culture carrier and embodies what we want to see in our team.


DSG Consumer Partners is also delighted to welcome Anushka Bharvani full-time as Vice President (Marketing, Branding and Consumer Insights). Anushka will play an important role in our portfolio support team for the companies we have invested in across India and Southeast Asia since 2013. Anushka joins the firm after a decade-long career at Unilever where she had a successful track record in brand-building and marketing consumer businesses in the Vitamins, Beauty and Personal Care categories, regionally in Asia Pacific and globally.  Anushka’s strength lies in her ability to unlock consumer insights and transform them into compelling go-to-market strategies, impactful campaigns and innovations that forge a path towards building purposeful and well-loved consumer brands.


These two promotions and new hire are a testament to our focus on building the best team possible to deliver on our commitment to deliver value to our founders. I am confident that Hari, Pooja and Anushka, will play instrumental roles in driving our success as we identify and invest in the next generation of insurgent consumer brands in India and Southeast Asia.

Deepak Shahdadpuri

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