How It All Began: From Personal Struggles To Purpose

It all started with two sisters who knew the struggle of women’s health firsthand. Maya, grappling with PCOS since 15, and Mili, battling hormonal acne at 27, found the existing supplement landscape confusing, opaque, and entirely unrelatable. Their frustration with solutions that were not tailored to modern women inspired a mission to rewrite the rules of women’s health, giving birth to Moom: a brand committed to making supplements transparent, expert-backed, and tailored for the modern Asian woman.

The Early Days of Moom

Moom kicked off in 2022 by putting personalization at the heart of its mission, allowing customers to create tailored supplement packs through a detailed survey. But the brand did not stop there - it expanded into functional offerings like de/bloat, which became an instant favorite for its near-magical ability to relieve discomfort in under an hour, and sleep/well, a trusted companion for restful sleep. Guided by its commitment to quality, Moom ensured every product was 100% natural, vegan, Halal, NSF certified, non-GMO, sugar-free, and rigorously tested for efficacy.

Moom was never just about the products; it championed its community. For Mili and Maya, education and connection weren’t add-ons; they were the heart of the brand. Through initiatives like Moom Walks, wellness-focused events that brought women together, and founder-led digital content, they have created a movement that resonates deeply with their audience. From day one, this grassroots approach transformed customers into passionate advocates, creating a fiercely loyal and deeply engaged community that is still thriving today.

In the wake of the pandemic, Moom’s relevance soared. Women were prioritizing their health more than ever, and Moom’s digital-first approach made it easy for them to find clean, effective solutions from the comfort of their homes. Recognizing this unique positioning, DSGCP led Moom’s pre-seed round in 2022. For us, it was a no-brainer: Moom wasn’t just a brand—it was poised to be a category disruptor, redefining women’s health in Asia.

Moom Today: Bigger, Bolder, Better

Fast forward two years, Moom’s rise has been anything but ‘supplementary’ - it is leading a whole movement for women’s health and making a real difference.

Here’s how it has delivered on its potential:

1. Game-Changing Products That Keep Customers Coming Back

The Moom product line has expanded extensively, reflecting their relentless focus on meeting women’s evolving health needs. They have introduced new products such as meta/boost for energy, cramp/less for menstrual pain, and most recently drink powders like Happy Hormones for hormone and fertility support, Hydr-Aid for hydration, and Super Greens for skin and gut health and immunity. Each launch has received overwhelming love from customers, bringing in new Moomers and elevating brand awareness in the market.

2. Retail Expansion: Winning The Credibility Game

Breaking into the intensely competitive modern trade space is no small feat. Over the course of the past two years, Moom has secured over 250 retail doors, including the region’s most trusted pharmacy chains, Watsons in Singapore and Guardian in Malaysia.

While social media and online platforms are essential parts of any brand’s sales strategy, trusted offline retailers play a crucial role in building credibility, especially in the health supplements sector. It’s no surprise that while 46% of consumers now buy directly from social media (a jump from 21% in 2019), skepticism remains, particularly when it comes to health consumables [1].

Moom has struck the perfect balance by excelling on their own website and social media platforms like Shopee and TikTok Shop, while grounding its trust offline. By blending the accessibility of e-commerce with the reliability of brick-and-mortar retail, Moom not only stands shoulder-to-shoulder with legacy giants but also gives customers the confidence to choose Moom, no matter where they shop. It’s this dual-channel strategy that has powered Moom’s growth and cemented its place as a leader in women’s health.

3. Community At Its Core

Despite its impressive growth and expansion into Malaysia, Moom remains deeply committed to its community-driven ethos. The brand continues to host Moom Walks, fostering authentic connections and giving the community a chance to directly engage with Mili and Maya. Picture this: a group of women walking and chatting, sharing their wellness journeys as the sun rises. That’s a Moom Walk - part health, part connection, all community.

Beyond the walks, Moom keeps its community close with Club Moom, a loyalty program that rewards customers for everything from purchases to referrals. But it doesn’t stop there. Moom invites its customers to play an active role in the brand’s journey. Through feedback loops, focus groups, and real-time insights, customers become collaborators, helping to shape product development and ensuring every launch hits the mark. It’s this commitment to listening, learning, and co-creating that keeps Moom’s community loyal, engaged, and growing stronger every day.

The Rising Demand for Worldwide Wellness

The global vitamins and dietary supplements market, valued at USD 133.7 billion in 2023, is projected to grow to USD 158.3 billion by 2029, a 2.9% CAGR, with APAC poised to contribute over half of this value [2]. This is primarily driven by APAC consumers increasing willingness to spend more on healthcare, and a demand for more personalized wellness solutions. In fact, 50% of Gen-Z high-income groups reported spending more on nutritional supplements in 2023, compared to the overall population at 45% [3]. The Southeast Asian Vitamins and Dietary Supplements market was valued at USD 62.1 billion in 2024 and is projected to grow to USD 79.7 billion by 2029. Moom has successfully made its mark in Singapore, a sophisticated and competitive market, and begun expanding in Malaysia, where rising health-consciousness is driving category growth. But the journey doesn’t stop there. Beyond these two key markets lies an even larger opportunity in high-growth markets across SEA and the larger APAC region. Tapping into the larger Southeast Asia region offers an addressable market that can help Moom solidify its position as a leading women’s health supplement brand in Asia.

Why We Are Doubling Down

At DSGCP, we don’t double down loosely. But with Moom, the decision was an easy pill to swallow.‍

1. A Proven Model With Room To Grow

Since our initial investment, Moom has delivered consistent growth across every metric that matters: revenue, margins, retention, market presence, and customer love. They have proven that their model works, not just in Singapore but also in Malaysia, where they achieved impressive early traction.

But what excites us even more is the untapped potential. Moom is just scratching the surface of the women’s health market in Southeast Asia, a category projected to reach USD 4.5 billion across its core markets by 2028. With plans to expand across the region, the opportunity is enormous.

2. A Differentiated Brand In A Growing Category

The women’s health category in Asia is at an inflection point- it is no longer a niche but rather a fast-growing category with increasing consumer awareness and demand. Moom stands out as a pioneer in this space, offering clean, natural, and expert-backed solutions tailored to the modern Asian woman both online and offline. Its community-driven approach and functional products create a unique value proposition that sets it apart from traditional and emerging competitors alike.

3. Robust Growth Alongside Superior Capital Efficiency

With best-in-class capital efficiency, Moom has scaled its operations and delivered significant growth. This disciplined use of capital not only strengthens the business today but also paves the way for sustainable long-term returns. It exemplifies business building DSGCP loves to back—high-growth, resource-efficient, and impactful—making our decision to double down a natural next step.

4. Founders Who Are Here To Make A Difference

Maya and Mili have proven to be relentless, resourceful, and laser-focused on their mission. They have balanced growth with exceptional efficiency, innovated in response to customer feedback, and built a brand that women genuinely love. As Moom scales, we are confident in their ability to attract top talent and lead the company to new heights.

Moom is building a brand that doesn’t just sell supplements but rather empowers women to take control of their health, one natural remedy at a time. DSGCP is proud to continue supporting Mili, Maya, and the incredible team at Moom. If their past success is anything to go by, the best is yet to come.