Nivedita is a brand & consumer insights associate at DSGCP. Prior to this, she spent three years as a brand strategist across leading advertising agencies- Leo Burnett and Wunderman Thompson. Nivedita has worked on launching, rebranding, and strategizing for clients like Hershey's, HUL, P&G, Cholayil, Cavinkare, Welspun and Rebel Foods. She holds a bachelor's degree from Symbiosis Centre for Media and Communication.