Aire

Seeing her grandmother struggle with incontinence, the embarrassment with using the existing products in the market, and the impact it had on her mental, physical and emotional wellbeing, veteran CPG practitioner Niv began to question why there was such a dearth of brands suited for and built with over 65’s in mind despite Asia and the world ageing rapidly. Aire was born out of a desire and vision for a world where brands and products are built with and for older adults and is on a whole hearted mission to be the most trusted and innovative brand serving them. With its flagship launch - Aire Adult Pull Up Pants - Aire has disrupted the traditional senior care and incontinence market with its focus on brand and product design, addressing key customer pain points and leveraging technology and design to truly listen to and build with and for older adults amassing tremendous customer and consumer love along the way.