Delightful Foods

Delightful Foods created a new category of products for the Indian market with an emphasis on innovating the way existing products were packaged, marketed and sold. The brand consisted of a B2B and B2C play. The retail brand, “The Finishing Touch” offered high quality European cakes at affordable prices with a long shelf life. The unique TFT cakes are frozen at - 40 degrees allowing for zero change in product characteristics, no crystallisation at all and an extended shelf life.