Deconstruct

Founded by Malini Adapureddy in March 2021, Deconstruct was born out of a mission to simplify skincare for consumers. One of the biggest pain points for customers using efficacy-driven brands is the side effects caused by harsh, strong ingredients—often deterring them from exploring such products. Deconstruct addresses this challenge by offering beginner-friendly skincare that combines efficacy with gentleness.

By prioritizing transparency, science-backed formulations, and clear product benefits, Deconstruct has become a trusted name among both skincare beginners and enthusiasts.

Today, Deconstruct offers an extensive range of skincare solutions, including face serums, sunscreen, scalp serums, and other allied products. Their products are available across their D2C website, popular online marketplaces, and Quick Commerce platforms.