Born is a high-end baby and kids wear label, offering eco-friendly garments made predominantly from organic and natural fabrics. Born stands for unmistakable French style embellished with traditional craftsmanship, embroidery, detailing and fine Indian fabrics. The range is priced as affordable luxury. The brand is the brainchild of French fashion designer, Elodie le Derf, who was previously the co-founder and head designer of the cult French label, Les Fées de Bengale. The first collection was inspired by the theme ’Magical India’ which combines both grace and extravagance.