Ramblin’ Brands is a next generation CPG company founded by two senior P&G executives, Mattias Hulting and Peder Wikström. The mission has been to develop and launch premium products in the skincare and OTC healthcare segment. Smile Makers, a sexual well-being brand, is the first brand launched under Ramblin' Brands. Smile Makers is marketed and sold as a beauty brand, targeting women older than 22 years. Their products are available at leading chains of pharmacies in Europe and Asia - including UK, France, Switzerland, Germany, Belgium, Hungary, Israel, Austria, Taiwan, Singapore and Malaysia.